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Today, FWD.us announced a new television and online ad called “Serve” as a further step in our efforts to support passing comprehensive immigration reform. The ad, featuring the story of an undocumented immigrant and DREAMer, will run on nationwide cable, in key local markets and online.
FWD.us’ new ad tells the story of Alejandro Morales, who arrived in the United States when he was 7 months old. In high school, Alejandro enrolled in the Marine Math and Science Academy in Chicago and excelled in junior ROTC. By his senior year in high school, his dedication and hard work earned him the rank of Cadet Brigadier General, the highest-ranking cadet of 11,000 junior ROTC students in the Chicago city corps. While America is the only home he’s known, his immigration status prevents him from fulfilling a lifelong dream to serve his country in the Marine Corps.
We are running this ad to put a very human face on our broken immigration system. While Alejandro's story is powerful, it is not unique. Undocumented immigrants already contributing to our communities want to be recognized as Americans, and want the opportunity to continue to serve our country and contribute to its success – as members of the armed forces, as teachers, scientists, entrepreneurs and business owners, and in many other capacities. We hope that by showing Americans the cost of this broken system and the contributions people like Alejandro are already making, they will join with us in supporting real reform. FWD.us is grateful to Alejandro for his courage in telling his moving personal story and hopes that this effort allows him to serve the country he loves so much.
“Serve” is part of a large national buy, targeting cable and online outlets across the country. It will also air in the following broadcast markets: Phoenix (Prescott), AZ; Tucson (Sierra Vista), AZ; Orlando-Daytona Beach-Melbourne, FL, Tallahassee-Thomasville, FL-GA; Tampa-St. Petersburg (Sarasota), FL; Champaign & Springfield-Decatur, IL; Chicago, IL; Albuquerque-Santa Fe, NM; El Paso (Las Cruces), TX-NM; Austin, TX; Dallas-Ft. Worth, TX; Houston, TX; San Antonio, TX; and Washington, DC.
The ad continues FWD.us’ activities through the summer to help support passage of comprehensive immigration reform. This week, FWD.us joined Define American to host a film screening of Jose Antonio Vargas' "Documented." In the film, Vargas chronicles his life as an undocumented immigrant in America, from his arrival from the Philippines at age 12, through school and an exceptional journalism career, to coming out publicly with his immigration status as an advocate for comprehensive immigration reform. FWD.us also hosted a roundtable immigration discussion this week with Rep. Jeff Denham (R-CA).