Presented by: Americans for a Conservative Direction The Republican Road to the White House

Changing demographics in key presidential election states could have serious implications for the GOP’s long-term electoral success. Latino and Asian Americans are the fastest growing voting blocs in the country and, over the past ten years, have shifted their support away from the Republican Party. If current trends continue, see how these changes will affect future elections.

Voter Demographics

  • Latino
  • African American
  • Asian American


This project investigates the impact that changing demographics are likely to have on national elections, particularly for the Republican Party.

We began this data project by collecting raw demographic data from “States of Change,” a bipartisan report published in partnership between the Brookings Institution, Center for American Progress (CAP), and American Enterprise Institute.

The States of Change report provided projections of the eligible voter breakdown through 2050. This information was combined with voter turnout ratios in each state to determine estimates of the actual voter population for 2016, 2020, and 2024. We referenced GOP support at the state level from exit polls provided by CNN, New York Times, and from the 2004, 2008, and 2012 elections. + more

We focused our analysis solely on battleground and potential battleground states. These states are indicated on the map and include: Arizona, Colorado, Florida, Georgia, Michigan, Minnesota, Missouri, Nevada, New Hampshire, New Mexico, North Carolina, Ohio, Pennsylvania, Texas, Virginia, and Wisconsin. As states outside of this list are unlikely to be battleground states in the next three elections, we did not take them into consideration when a user moves the GOP vote share sliders. For states where exit poll data was unavailable, we used national exit polls for that year.

National election results are calculated by multiplying the projected share of the actual vote by demographic by the GOP support level within each state, as follows:

Republican Share of the vote = (AVW * RW) + (AVAA * RAA) + (AVL * RL) + (AVAO * RAO)

AV = Vote share as a percentage
R = Expected Republican support among voters
W = White voters
AA = African American voters
L = Latino voters
AO = Asian American/Other voters

As a user adjusts the national GOP support level, these changes are projected down to the state level by calculating the difference in the share of the outstanding vote at the national level and applying this adjustment to every state.

State GOP Support = Si + (Na * So / No)

Si = Initial state GOP support
Na = User adjusted percent of the national GOP support (final value - initial value)
So = State level share of the outstanding vote
No = National level share of the outstanding vote

Finally, we referenced the Center for Politics’ Updated 2020 Reapportionment Projections to address the changes in terms of the electoral college math that will take place in 2024.

We’d like to hear from you if you have suggestions or ideas about the approach that we took to determine future projections. You can reach us at Here is the data that we used in our model.

Watch The GOP and Immigration Reform

The Trump & Cruz Mass Deportation Proposals are having devastating consequences for the entire GOP with Latinos, the fastest growing demographic group in the country.

The Importance of Changing Demographics By the Numbers

At some point in the future – given current demographic trends – Republicans could win virtually every single white vote in the country and not be able to win a national election.
Chris Cillizza & Aaron Blake

Latinos and Asian Americans account for 86% of the U.S. population growth between 2000-2010.1
In 2016, Latino and Asian Americans are projected to comprise 15-17% of the electorate.
83% percent of Hispanics say immigration reform is important for determining their vote for Congress.2

[1]: Ayres, Whit. Source: “2016 and Beyond: How Republicans Can Elect a President in the New America” (Resurgent Republic Press, 2015)

[2]: National Survey of Hispanic Registered Voters | May 27-June 1, 2014

Analyses Resources

2014 Immigration Survey Results

Key findings: Americans overwhelmingly believe the immigration system in the country is broken and that Congress should take immediate action to fix it.


Urgency of Immigration Reform for the Republican Party

A detailed presentation outlining the challenges that the GOP faces, along with some scenarios and solutions for getting back on track with Latino and Asian American voters.


Join the Movement Fight for Immigration Reform Today

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